Colour Psychology: What Does Your Favourite Colour Say About You

Many aspects of our personality are governed by unconscious choices which we aren't fully aware of. Every little thing we like or dislike has a conscious or unconscious psychological justification behind it as to why we perceive these things the way we do.


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There is a reason why men are more attracted to women in red than any other colour, just like there is a reason why all sale signs in stores are a combination of red and white text. Psychological associations with colour are a lot more substantial than we may realize. Colour is usually the first thing we notice about something new, whether it's an object, a person's clothing, or the environment around us. Therefore, it is important to understand our subconscious associations with colours.

The colours we prefer can say a lot about our personality, whether it's how we decorate our homes or the clothing choices we make. So, what does your favourite colour say about you?

Red

Red is considered to be the colour of energy and vibrancy. It is the 'power' colour that is commonly associated with high-powered executives and CEO's. Red immediately grabs our attention and leaves a visual impact in our brains, both in the short term and long term. There's a reason why red is the universal colour of 'stop'. In contrast, red is also highly associated with rage and anger due to its attention-grabbing nature.

Yellow

Yellow is considered the universal 'happy' colour. Its association with child-like images conjure up visuals of youthful innocence and summery landscapes, meaning that yellow is subconsciously linked to optimism, sunlight, laughter and positive memories. If yellow is your colour of choice, it indicates a carefree and calm personality.


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Purple

Purple is the colour of wealth. Items which attempt to possess an aura of sophistication and elegance are designed in a deep shade of purple to evoke a sense of prosperity and affluence. However, its overuse in modern design has cheapened its appeal, giving it a strong association with cheap materials when used in excess.

Green

In slang terminology, 'green' refers to money. It also has a heavy association with nature and calamity ('greenery' and 'Greenpeace') and is located directly at the center of the colour spectrum. If green is your colour of choice, it indicates a calm personality associated with generosity, peace and ambition.

Black

Black is the entire absence of colour and has come to be associated with bleak, depressing imagery. However, its macabre appeal is linked closely to artistry, sensitivity and intelligence. Black is a colour which 'conceals', meaning that a person whose colour of choice is black is someone who purposely hides their feelings from the world.

Blue

Blue is the most common favourite colour of people around the world. Its association with calming oceans and summery skies link it closely with peace of mind, serenity and most importantly, productivity. Many offices throughout the US are painted blue in order to achieve maximum efficiency and stable mental health throughout the workplace.

What Does Your Favorite Colour Say About You?


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While colour association is by no means an exact science, it offers a fascinating journey into the depths of the human psyche. The effects our subconscious has on our everyday lives is staggering, so it is important to study our subconscious occasionally to learn a thing or two about why we may perceive things the way we do. If you would like to learn more about colour psychology, feel free to chat with one of our expert advisors.


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