Color Psychology: What Does Your Favorite Color Say About You?

Updated October 3, 2022 by BetterHelp Editorial Team

Many aspects of our personality are governed by unconscious choices thatwe aren't fully aware of. Almost every little thing we like, or dislike, has a conscious or unconscious psychological justification behind, helping to explain why we perceive these things the way we do.One of the ways our personality manifests in a physical form is through color. Color psychology is the study of hues and how they affect human behavior. Carl Jung is most frequently associated with helping to develop the ideas of color psychology. Often utilized in marketing, color psychology posits that behavior and perception can be influenced by different colors, and that one’s preferences for certain colors can provide insights into their psyche.

Understanding The Inner Workings Of Our Brains Can Be Difficult

There is a reason why men are more attracted to women in red than any other color, just like there is a reason why all sale signs in stores are a combination of red and white text. Psychological associations with color are a lot more substantial than we may realize. Color is usually the first thing we notice about something new, whether it's an object, a person's clothing, or the environment around us. Therefore, it is important to understand our subconscious associations with colors.

Color can affect the way we feel in certain environments. For example, when you’re cold, you’ll often want to be in an environment with warm colors or lights—colors such as red and orange are considered warmer. Being near a crackling fireplace on tv or a glowing lampcan make us feel warmer, even if there isn’t any heat actually being given off. On the other hand, we often desire cooler colors when we’re experiencing excess heat. Colors such as blue, purple, or grey can conjure up images of a refreshing dip in the ocean, or the chilling feeling of stainless steel on our hands. 

The colors we prefer can say a lot about our personality, whether it's how we decorate our homes or the clothing choices we make. So, what does your favoritecolor say about you?


Red is considered to be the color of energy and vibrancy. It is the 'power' color that is commonly associated with high-powered executives and CEO's. Red immediately grabs our attention and leaves a visual impact in our brains, both in the short term and long term—think the Target logo, or the red of Manchester United. There's a reason why red is the universal color of 'stop.’ In contrast, red is also highly associated with rage and anger due to its attention-grabbing nature.


Yellow is considered the universal 'happy' color. Its association with child-like images conjure up visuals of youthful innocence and summery landscapes, meaning that yellow is subconsciously linked to optimism, sunlight, laughter and positive memories. If yellow is your color of choice, it indicates a carefree and calm personality.It is also used to signal hopefulness. In fact, a yellow hue, Illuminating, was chosen as one of two Colors of the Year by Pantone—selected because of its association with optimism.


Purple is the color of wealth. Items which attempt to possess an aura of sophistication and elegance are designed in a deep shade of purple to evoke a sense of prosperity and affluence. However, its overuse in modern design has cheapened its appeal, giving it a strong association with cheap materials when used in excess. In cartography, it usually relates to an unnatural feature.


In slang terminology, 'green' refers to money. It also has a heavy association with nature and calamity ('greenery' and 'Greenpeace') and is located directly at the center of the color spectrum. If green is your color of choice, it indicates a calm personality associated with generosity, peace and ambition. Particularly with cartography, green indicates vegetation. This could be farmland, plains, or forests or jungles.


Black is the combination of all color and has come to be associated with bleak, depressing imagery. However, its macabre appeal is linked closely to artistry, sensitivity and intelligence. Black is a color which 'conceals', meaning that a person whose color of choice is black is someone who purposely hides their feelings from the world. On maps, it refers to human-made structures, such as roads or buildings. It often represents a void, and in many cultures, is the color of mourning.


Blue is the most common favoritecolor of people around the world. Its association with calming oceans and summery skies link it closely with peace of mind, serenity and most importantly, productivity. Often thought to foster communication, blue is the primary color utilized in the logos and interfaces of a number of major social media sites (e.g., Facebook, Twitter, LinkedIn). Many offices throughout the US are painted blue in order to achieve maximum efficiency and stable mental health throughout the workplace.

What Does Your Favorite Color Say About You?

There are a number of ways your color preferences might be linked to your moods, behaviors, or thoughts. Depending on your age, upbringing, and a number of other factors, your relationship with color may or may not be a significant indicator of your personality or psychological functioning.

Understanding The Inner Workings Of Our Brains Can Be Difficult

Understanding Your Psyche With Online Counseling

If you want more help delving into your psyche, and the innerworkings of your mind that make up your personality and behaviors, talking to a counselor is a powerful way to start.

There is a growing body of evidence pointing to online therapy as a beneficial way of helping individuals understand their thoughts and actions. In a broad-based study published in World Psychiatry, researchers looked at the effects of online counseling, and online cognitive-behavioral therapy in particular, on those seeking help for an array of symptoms of mental health issues. Researchers note that there are now at least 300 different studies examining the benefits of online CBT, and conclude that the results of these studies suggest that it can be an effective and accessible form of treatment. These findings are similar to those of other studies that have mentioned the accessibility of online therapy created by the elimination of barriers, such as perceived stigma, high costs, or geographical or time constraints.

As mentioned above, when you want to work through specific mental health issues, or simply know more about yourself, online therapy can help. With more choices, you’ll have a better chance of matching with a counselor who knows how to guide you on your specific mental health journey. Also, you will be able to reach out to your therapist outside of session times. When you want to discuss a particular aspect of your treatment, have a question about something, or just want to chat, simply send a message and your therapist will get back to you as soon as they are able. The mental health professionals at BetterHelp have been there for thousands of people who wanted to better understand their personality or their psyche. Read below for counselor reviews, from those who have sought help in the past. 

Counselor Reviews

“I felt as though Lourdes knew exactly what to say to me and how to deal with my personality. She gave me some coping mechanisms to help me through a bad time and to relieve some negative thoughts and I am excited for our next session!”

“I am a 42 year old female, successful entrepreneur in a loving marriage and have a bright and healthy 4 year old boy. I shouldn't have anything to complain about. I am generally happy, motivated and have ample self confidence. So why in the world would I need therapy? Because I need help with constructive ideas to control my negative attitude. I'm generally not a negative person but I'm very self aware that I have vast mood swings of anger and pessimism and I get that from my dad. I chose Douglas because he counsels using cognitive behavioral therapy and anger management - which is the kind of therapy I need. 

Douglas comes up with clear solutions and I appreciate that. I didn't want a therapist to tell me to talk about my day and how does that make me feel and that it's normal to have these feelings. I know it is normal to feel angry sometimes, but I wanted to understand how to recognize it and address it. So if you need constructive conversation with fast results for everyday annoyances and (especially effective child rearing advice!) I think Douglas is your therapist.”


While color association is by no means an exact science, it offers a fascinating journey into the depths of the human psyche. The effects our subconscious has on our everyday lives is staggering, so it is important to study our subconscious occasionally to learn a thing or two about why we may perceive things the way we do. If you would like to learn more about color psychology, reach out to a mental health professional.

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