Exploring Toxic Positivity On Social Media

Updated August 31, 2022 by BetterHelp Editorial Team

With today’s current events and our day-to-day struggles, it’s completely normal to feel overwhelmed, stressed, anxious, and even depressed. However, there is a growing trend that promotes “good vibes only.” On social media, endless accounts are promoting positive mantras and encouraging messages meant to be uplifting. 

In theory, this may seem beneficial; in reality, it can be incredibly toxic. This toxic positivity is a concept that promotes a positive, happy mindset no matter how difficult the individual’s experience is. The problem with this is that it invalidates people’s emotions and makes them feel that it is not okay to sometimes have feelings that aren’t positive, especially if they are going through a difficult experience. This puts pressure on individuals to pretend that they are happy even if they are not. In addition, toxic positivity allows people to ignore the real-world issues that contribute to mental illnesses, and invalidates mental illnesses in general. 

How Does Toxic Positivity Affect Your Mental Health?

It's Okay To Feel Frustrated With Constant Positivity In Hard Times

Having a positive mindset isn’t the issue when it comes to what is toxic. The issue is minimizing and demeaning any negative emotion in general. If an individual is going through a difficult time in their life, telling them to be positive isn’t going to change what they are going through, and it certainly isn’t going to miraculously make them happy. Instead, it makes the individual feel as though it is wrong to feel sad, depressed, anxious, or angry. This stigma can discourage an individual from seeking the support or treatment that they need. 

As humans, we naturally experience a wide range of emotions, both good and what some would consider bad. It’s all part of the human experience, and denying any of these emotions takes away from that, creating more issues down the line. Toxic positivity becomes an unhealthy coping mechanism that only masks our emotions but doesn’t relieve them. A recent study tested the link between accepting our emotions and our mental health, and they found that those individuals who consistently avoided their negative emotions ultimately felt worse.

Accessing Mental Health Care In A Positively Toxic World

If you or a loved one are experiencing a particularly difficult time that has taken a toll on your mental health, social media is most likely not the place to turn to. However, several resources can help.  Online therapy platforms like BetterHelp are an affordable mental health resource that can provide you strategies and guidance to overcome issues and feelings of anxiety or depression you may have.

How To Overcome Toxic Positivity On Social Media

Toxic positivity may seem to be everywhere on social media, as it has become a trend. This can leave many people feeling unsure of who they can talk to about the difficult times they are going through, as everywhere they look, positivity is pushed on them. When therapy seems out of reach, there are ways to avoid toxic positivity on social media and improve your overall well-being. Social media often has a reputation for being bad for your mental health, but it’s really about how you choose to use it. If you are left feeling bad more often than not after spending time on social media, it may be time to reevaluate your relationship with it. While many of these accounts promoting positive mantras and messages may seem like they help, it only puts a band-aid on what you’re experiencing. Repressing our real feelings will not make them go away.

Unfollow, Mute, Detox

Understand you have every right to be upset or sad. Unfollow any account that doesn’t leave you feeling good. If it’s a friend whose toxic positivity is bringing you down and you feel uncomfortable unfollowing them, you can choose to restrict or mute them, and they will never know. You and your mental health should be a priority above anything else. Choose to follow accounts you find more relatable or that inspire you. If you find yourself mindlessly scrolling social media and you’re not getting anything good out of it, it may also be beneficial to limit the amount of time you spend on these platforms each day. Try changing up your routine, spending more time in person with loved ones, or nature.


If you’re feeling overwhelmed with toxic positivity, it’s also important to do work from both sides. Recognize your own negative emotions as healthy and normal. Be self-reflective and aware of how you engage with others. Ask yourself if there are times you may also spread toxic positivity. Encourage others to talk openly about their feelings and listen. Validate their experiences and feelings. Start your trend on social media of being your true authentic self by normalizing mental health and negative feelings. Others may follow suit. Remember, most individuals don’t have the courage or strength to share what they feel on social media. It doesn’t mean deep down they aren’t experiencing negative emotions, too.


If toxic positivity on social media makes you feel isolated, as if there is no one to talk to about things you’re going through, journaling can be a great way to express your emotions. We often have a pattern of obsessive thoughts around whatever we are going through. Journaling can help you identify the emotions you’re feeling and help you overcome them and ultimately heal.


Connecting with a licensed therapist is often one of the most powerful ways to combat the negative effects of toxic positivity. A therapist is an unbiased professional who validates your emotions and experiences. Through therapy, you will learn that it’s okay to not be okay, and how to heal and move forward. If you don’t have access to reputable therapy nearby, online therapy platforms like BetterHelp can be a powerful solution. You may access BetterHelp from wherever you have an internet connection. Take a look below at some reviews of BetterHelp therapists, from people experiencing similar issues. 

“Michelle was the first therapist that had an actual human reaction to my troubles. I wasn't met with ‘I'm so sorry to hear that’ or some gratefulness exercise or toxic positivity. I felt I was heard and validated in my feelings. Like it was okay to be sad. People say that but it's rarely practiced. I'm very thankful to have her in my life.”

Learn More About Michelle Owens


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It's Okay To Feel Frustrated With Constant Positivity In Hard Times

While a positive mindset has many benefits, it becomes toxic when you accept it as the only way to suppress negative feelings. At times it may seem difficult to escape toxic positivity on social media. Remember, it’s perfectly normal not to feel happy all the time. If you are experiencing high levels of stress or symptoms of depression and anxiety, you are not alone. Talking to someone may help. BetterHelp is an online platform that can give you the support you need.

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