What Your Favorite Color Says About You

By: Danni Peck

Updated October 21, 2021

Medically Reviewed By: Lauren Guilbeault

What Do Favorite Colors Mean?

Did you know there are certain meanings behind different your favorite color? You may have picked your favorite color for a reason, even if it changes as you grow up. Color meaning can be used to convey a lot of information, depending on the context in which we use a color.

What does having a favorite color mean?
What Does Your Favorite Color Say About Your Personality?
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Favorite Colors in Media

Whether in fashion, product branding, or in art, a certain color can radiate a surge of energy and emotion, while conveying a particular meaning or message to those viewing it. And your favorite colors to wear, decorate with, or just look at can say a lot about you. Your favorite color may also tell you what your color personality is, which is something that is utilized in the psychology of color, or the understanding about how colors can make you feel.
There may have been times when you found a particular hue alluring, in which case, the hue meaning may be representing your mood in that moment. However, if you remain attracted to a single hue for a long period of time, then this could be an indication that that hue reflects a portion of your personality. The preferred hue choice you make can give you a sneak peek into how you are truly feeling inside. Learning the meaning of colors can be very beneficial so you know a little more about yourself based on your preferred color and other colors you like.

Favorite Color Psychology

Have you ever heard the term, “They showed their true colors?” The term “true colors” indicates that someone was acting in the way that they really behave, instead of in a fake way. The idea that colors, especially our favorite colors, are somehow linked to our personalities is explored in Color Psychology. It is a relatively new field, which is closely related to both chromotherapy (color therapy) and phototherapy (light therapy). Color psychology has seen a recent surge in research. Color psychology, color meanings, and other aspects of color are widely used in advertising, which is another reason why you should be aware of color meaning for the different colors. This research has focused on how our perception of and reaction to colors can shed some light on our personality traits and on the choices we make.

In everyday life, hues may seem important, but not necessarily impactful. However, with the theory of color psychology, hue is a very important factor in how the brain works. For instance, researchers have looked at how the color of medication affects how effective patients think it will be. Other interesting studies have analyzed which hues have a proven track record of increasing image distribution via social media. The link between psychology, favorite colors, and feelings can take you down a rabbit hole of interesting findings.

Color Psychology

One important aspect of color psychology, which we must always bear in mind, is that any analysis of a person's personality based on their favorite color (or on which colors they like or dislike) must itself be colored by some basic knowledge about that person. Factors such as age, gender, past experiences and the culture we grew up in, for instance, must all be taken into consideration. For example, it is often highlighted that in Western cultures, brides wear white as a sign of innocence and purity. But in Eastern cultures, white is associated with death and mourning. Brides in those regions would more likely select outfits in a brilliant red—a very unique choice by Western standards! Color meaning varies across cultures and backgrounds. 

What Does It Mean?

Do you associate certain hues with moods or things? This is what is known as a color meaning. What you associate a hue with describes its meaning. The meaning of each shade varies between cultures, as indicated above. However, most people in a particular culture can agree on the feelings they associate with a particular hue. Additionally, your favorite color and the meaning behind it can say a lot about how you feel. Big companies have paid close attention to colors and meaning, which is why marketing messages are so colorful. For example, you  purchase things that are your favorite color, which is to be expected. This is no reason to think that when you enjoy these things that you are unable to express your individuality. You are, and this is something you should do, if it makes you feel good about yourself.  

Marketing And Your Favorite Color

Did you know marketers use color meanings in their advertisements? In fact, the psychology of color has been used in marketing for decades. Businesses have routinely based their choice of brand colors or colors they use in logos and advertising on our perception of color. They tend to rely on studies, which look at how our preference for and response to a particular color can be used as a way to predict our reactions in certain situations, based on intrinsic color meaning and cultural perception.
Marketers will also consider what colors are associated with in a particular culture. For example, the color green is typically associated with natural, clean products. Similarly, the color blue is typically associated with water, purity, and cleanliness. But, the color black is associated with darkness, edginess, and sadness. Now that you know this, are there any advertisements you have seen using these colors? You may want to investigate color meaning to learn more about not only your favorite color, but all colors, so you can overlook some of these marketing tactics. 

Speaking with a licensed therapist can help you uncover truths about yourself, and can help you deepen your understanding about your personality.

In general, we tend to associate shades of blue, green, and purple with being cool and inviting. These hue meanings can convey a sense of professionalism and help those viewing them to feel more at ease with whatever the color is helping to depict. On the other hand, shades of warmer colors like red, orange, and the color yellow, suggest creativity and are often associated with high energy and intense emotions such as love and anger.
Yellow is one of the most commonly used colors in marketing, as it feels warm, happy, and energetic. You may have noticed many fast food chains use yellow and red in their logos. This is because the color meaning of yellow is energetic and happy, which is what they want you to feel at their restaurants.

The neutral shades are white, black, brown, and gray tones. Neutral hues each carry their own broad meaning, with white typically referencing openness and black giving off a sense of power or sadness. Gray tones most often come across as smooth and modern, which is why this is a common home shade. On the other hand, brown is frequently associated with down-to-earth traits and a sense of security. Of note, is the point, which is often made that varying shades of the same hue can carry significantly different meanings.

According to Incredible Art and College Match Up, which draws its information from multiple sources, what your favorite color is can represent the following general information about your personality. Your favorite can be quite important and tell you things about yourself

Black. Many attribute black with darkness, but those whose favorite color is black are most likely expressing their depression or are mourning over a loss. On a brighter note, the hue black can also indicate power, creativity, elegance, and sexuality. Black, then is a shade frequently donned to suggest a person’s nature as mysterious, aloof, or independent. If black is your preference, you may like how it makes you feel powerful and mysterious.

White. Those whose favorite color is white may be aware that the meaning of white includes purity, birth, and innocence. However, having the preference of white or simply liking the hue white can also mean that you are organized, independent, and logical. White is very clean feeling, as it is bare and bright. So, you are likely a very clean and organized person if your favorite color is white.

Red. As most people know, red is the hue that symbolizes intense desire and aggression; therefore, if your favorite color is red, you are someone who is driven, adventurous, and active. To some, red can feel angry or evil, as many villains in movies or cartoons wear red and black. But, for others, it can represent love because of the primary colors associated with Valentine’s Day. In other words, red can mean positive or negative things, depending on who is looking at it. 

Purple. Purple is a favorite color among many. In fact, it’s one of the top favorites amongst people. And, this hue's meaning goes far back in history. This hue symbolizes mystery and spirituality, as well as royalty. Purple dyes used to be so rare and expensive that only monarchs could afford to wear them. They require great emotional security, but are helpful to others. Many people who have the preference as purple have several purple things whether they be pens, pencils, and shirts. This is because purple can be used to express individuality because of its deep roots to royalty. People whose favorite is purple are generally unique and want to stand out. 

Pink. Pink is the hue of romance. Anyone whose favorite color is pink expresses themselves well and shows the world that they believe in and want to be loved unconditionally or accepted by society. If pink is your hue, you are probably a romantic at heart. Many glasses are pink-tinted, which can put a romantic filter on life. When your preference is pink, you may also be more flirty and feminine, while some people think that when their preference is pink, and they see it, they feel euphoria. 

Orange. If your favorite color is orange, you are a social person with a vibrant personality, as this shade represents energy, warmth, and enthusiasm. Orange is typically seen as happy, often associated with sunshine and the Spring season. If your preference is orange, you may blend the characteristics of red and yellow personalities; as orange is a blend of red and yellow. 

Blue. The most popular favorite color is blue, which symbolizes peace and tranquility.This may be why blue is commonly used as wall paint in bedrooms. If your preference is blue, you are a calm, trustworthy, and loyal person as you promote unity and security. Loving blue may be because you enjoy the peace it brings. 

Green. A more common symbol of jealousy and greed, green’s meaning can also signify nature, good luck, fertility, and rebirth. Overall, if you love green, you are committed to others, but can be conceited or preoccupied with your reputation.

Yellow. If you love yellow, you are likely very energetic and happy. This represents joy, optimism, and friendship. Having yellow as your favorite color says that you enjoy sharing with others, but are eager to emphasize your individuality.

Gray. Gray can be seen as depressing, sad, or moody. However, when it comes to home décor, this shade can be chic, modern, and stylish. But, if your favorite color is gray, you may have a low mood at times or enjoy neutral tones because they don’t draw too much attention to you. When your favorite color is gray, this may also indicate that you have a hard time making up your mind. 

Brown. Brown is, as mentioned above, a natural shade that represents earthy and organic materials. So, if your preference is brown, you may be drawn to nature or enjoy a simpler way of living. Brown preference also implies you enjoy security in life.

Does Everyone Have a Favorite Color?

As with pretty much everything else, each of us will have a favorite color, no matter how subtle. There are some people, however, who might not be able to readily identify a favorite color. If this is the case with you, a quick look at the clothes in your closet or the shade palette of your home may provide some clues; it is not uncommon for someone to subconsciously surround themselves with items in the hue they prefer the most, whether that means literally surrounding themselves in their preferred hue via their clothing, or including tones of their preferred shade in their decor. In fact, the people closest to you are probably already well aware of the hue you are most drawn to! When you identify which hue you surround yourself with, you will likely see the hue your color personality aligns with! If you look into different hue meanings for each, this may help you determine your preference, especially after you look at the things in your home and see what the most common shade is. You may be surprised at what you find. Perhaps you discover that your preference is orange, but that you were unaware it was orange, you love cheese and oranges though. This means there was a clue as to your favorite color all along! 

Are Favorite Colors Forever?

Our personalities are dynamic, so a shift in hue preference in not completely unheard of or even that unusual. The meaning of each shade represents a personality style. Our personality styles can change over time, especially if we are subject to a drastic change. Some people will report liking a particular hue above others in childhood, but feel more drawn to a different shade in adulthood. For example, during childhood maybe your preference is pink. But, fast forward 10 years, your favorite color is orange. This is a very common occurrence. The hue itself may not change from childhood to adulthood, but you may find that, over time, your preference shifts to prefer a different shade of the same hue, such as switching from loving baby blue to loving royal blue. 

Can You Have More Favorite Colors?

It is possible to feel intensely drawn to more than one hue or have more than one favorite. If you simply cannot decide on which is your absolute favorite hue, then a good idea is to consider what each hue says about personality, and see how it all comes together for you. If the hue meaning of your two favorites clash substantially, it could indicate that you are in the midst of an identity crisis, of sorts, or could indicate that you need to develop a greater sense of balance in your life. On the other hand, you may find that the meaning for each favorite hues go together, which can be a good thing. If your favorite is blue, but then you also love green, this is not a cause for concern. These hues can go together and the meaning for both mesh well. 

What About Those You Dislike?

A dislike of certain hues is perfectly natural. Just like our favorites, the hues we dislike may be dependent on factors such as past experiences, predetermined biases, and natural inclinations. Examining why you dislike a particular hue may be able to help you to better understand your personality. Some commonly disliked hues are black, dark gray, deep red. This is likely because these hues are associated with scary situations, as they are often portrayed in horror movies. If you hate yellow, this may mean that you don’t want to be cheery sometimes, since it may remind you of happiness and sunshine. 

How Can You Use Them To Your Advantage?

It is likely that you will use the colors that appeal to you most in a wide variety of ways. Surrounding yourself with colors that positively affect you is always a good idea. It is suggested, however, that in order to achieve balance, you should make a conscious effort to incorporate small samples of colors you are not so fond of in the color scheme of your life. Life comes with both sweet and sour, joy and pain, and reflecting that natural balance in your living space can promote a healthy acknowledgment of the need for balance. In other words, you can have your favorite color present in many of the items in your home, but also make a color choice or two and purchase items in colors that you are not as fond of. This can be helpful. 

Favorite Color and Personality

What does your favorite color mean? What info can a color give you
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Conclusion

Researchers generally agree on the existence of a connection between color and psychology, even if not fully understood at the present time. In reviewing research in the area of color psychology, professor of psychology at the University of Rochester, Andrew J. Elliot, points to "considerable promise in research on color and psychological functioning." Like many others, however, he cautions that while it is an intriguing concept, the study of the relationship between color and psychology is still in the developmental stages. It may be hard to prove how your favorite color affects you and your personality, but this doesn’t mean there isn’t a link. 

If you wish to learn more about yourself and what your color preferences suggest about your character, you are encouraged to interact with certified therapists at BetterHelp. They will have access to the latest developments in the field and are more than qualified and willing to help you. Speaking with a licensed therapist can help you uncover truths about yourself, and can help you deepen understanding about your personality, color meaning, and the intersection of the two. They will do their best to help you understand why your favorite color is a certain color, and if the color meaning fits your personality.  


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