What Does The Cult Of Personality Entail?

Medically reviewed by Andrea Brant, LMHC
Updated February 22, 2024by BetterHelp Editorial Team

The cult of personality can be defined as a phenomenon observed in various forms throughout history that usually refers to the adoration and idealization of a single person. This person is often the leader of a political or religious group and tends to be portrayed as exceptional in some way, whether in their abilities, values, or personal characteristics. The impact of a cult of personality on society and individuals can be both positive and negative. If you’ve experienced a cult of personality and would like to delve into the effects it’s had on you, consider scheduling a session with an in-person or online therapist.

Impact on society

Getty/AnnaStills
A cult of personality can lead to a loss of sense of self

Positive impacts

A cult of personality may positively impact society by providing inspiration and motivation for people. When a leader is seen as exceptional in some way, others can be encouraged to strive for similar qualities. For example, if a political leader is seen as being honest and morally upright, others may be inspired to adopt these values as well. 

In addition, a cult of personality may create a sense of unity and belonging within a group. When people identify with a leader and their values, they may feel a greater sense of connectedness with others who hold these views. This can lead to a stronger sense of community and a greater willingness to work together toward common goals.

Negative impacts

A cult of personality may also have negative impacts on society. One of the most significant dangers can be the possibility of authoritarianism and dictatorship. When a leader is seen as being above criticism, they may become more prone to making decisions without considering the views of others. This could lead to a concentration of power in the hands of a single person, which may be dangerous for the health of a democratic society. 

Another negative impact of a cult of personality may be the suppression of dissent and free speech. When a leader is seen as being beyond reproach, those who criticize or question the leader might be seen as disloyal or unpatriotic. This could create a climate of fear in which people are afraid to express their opinions and engage in political debate.
Getty/AnnaStills

Impact on individuals

A cult of personality may affect individuals as well as society.

Positive impacts

A cult of personality may positively impact individuals by providing them with a sense of purpose and identity. When people identify with a leader and their values, they are likely to feel a greater sense of meaning and direction. This could lead to a greater sense of self-esteem and a more positive outlook on the world. When people hold a common bond with others who admire the same leader, they might feel a greater sense of community and support. This could be especially important for people struggling with isolation or loneliness.

Negative impacts

A cult of personality can also have negative impacts on individuals. One of the most significant dangers may be the possibility of brainwashing and manipulation. When people are exposed to a constant stream of propaganda and positive messages about a leader, they might become less critical of the leader and more likely to accept their views uncritically. This could lead to a loss of individuality and independent thought. 

Another negative impact of a cult of personality may be the suppression of personal opinions and beliefs. When people are expected to conform to the views and values of a leader, they might be afraid to express their own opinions and beliefs. This could lead to a loss of personal autonomy and a sense of being trapped in a particular ideology.

Getty/AnnaStills
A cult of personality can lead to a loss of sense of self

Benefits of online therapy

Online therapy can be a helpful tool for addressing the impacts of a cult of personality. It can provide individuals with a safe and supportive space to explore their thoughts and feelings and to work through any negative impacts that might have resulted from their involvement in a cult or other group. This therapy format generally empowers individuals to meet with a therapist who fulfills their needs and preferences from the location of their choice at a time that fits their schedule.

Effectiveness of online therapy

Although more research is likely needed regarding the efficacy of online therapy for those who have been part of a cult of personality, existing evidence typically suggests that online therapy is similarly effective to in-person therapy. Both options may be valid treatments for a variety of mental health disorders and concerns.

Takeaway

The impact of a cult of personality on society and individuals is likely to be both positive and negative. While it might provide inspiration and motivation, it could also lead to a loss of autonomy and critical thinking skills. Online therapy can provide individuals with a safe and supportive space to work through any negative impacts that might have resulted from their involvement in a cult of personality. Through therapy, individuals can regain their sense of self, process their experiences, build a more positive outlook on life, and ultimately strive for a better future.
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