Persuasion is a complex issue that has many aspects to it. In this post, we shall discuss persuasion and what central route persuasion is.
What Is Persuasion?
Persuasion is the term used to describe the many types of influences that are available. When you are trying to influence someone, you are trying to make them come to a decision or make a change in their life. Persuasion isn't forceful; it involves you trying to convince someone to change their mind by making a good point, or appealing to one's emotions. Here are some things we try to persuade someone to change.
These are a few aspects about yourself that can be changed through persuasion. Persuasion works through aspects of decision making, logic, and emotions.
A person who is trying to persuade another person will need to know a bit about how the person operates. When it comes to something such as sales pitching, a persuasive person may use demographic information to get a feel for that person. Someone close to you, such as a friend, will probably know a few ways to persuade you that others may not.
Here are some tools a person may use to persuade you:
The motivation behind persuading someone vary. Sometimes, it's done for personal gain. You may want to convince someone to buy your product so that you, in turn, make money. You may want to convince someone to join your political party so that they will vote for your candidate. However, there are times when you try to persuade someone simply because you feel it's the right thing to do. For example, maybe someone you care about is a smoker and you try to convince them to quit because you want them to live a long, healthy life.
These are just a few of the many motives people may have for using persuasion. With that said, some psychologists have divided persuasion into different types. For the purpose of this article, we will focus on central route persuasion.
Persuasion And Types Of People
Let's briefly discuss the elaboration likelihood model of persuasion. This is an advertising model created in the 1980s as a marketing tool that reveals how persuasive an embedded message is within an advertisement. This model offers two different routes people can take in order to figure out how to persuade others. These routes are the central route and the peripheral route. The idea is that, in looking at an advertisement, its message has to get people's attention and make them want to respond to it, ideally by way of purchasing the product or service being offered. This advertisement method is based on the idea that people can be classified as one of four types.
The Four Types Of People
Odds are, you know some people who fit into each of these categories, some of whom you may have tried to persuade in past.
With all of the above being said, let’s look a little more closely at the differences between central and peripheral route persuasion.
When trying to advertise and persuade someone, central route persuasion is when someone is interested in the content of your advertisement and message. For example, if you want to sell a video game to someone, central route persuasion is when you persuade someone who is already into video games and into the type of video games that you're pitching. They will be interested in the content of the game, as well as how it compares to similar games. This route is based on logic.
This is when the individual is not persuaded by the message itself, but by something else. Perhaps things such as an attractive salesperson or imagery of sad animals, fall under this category. This route is based on emotions.
And, of course, sometimes a person may combine both methods.
Speak To An Expert
If you want to learn more about how to persuade people, how persuasion may be used on you, or even to learn how to be less gullible, talking to a mental health professional can help. A therapist knows how the human psyche works and can provide you with tools to be more logical when it comes to receiving a message.
If you are interested in any of the above, connect with a therapist online to see how they can help you. A comprehensive review of literature established that online mental health counseling is just as effective as traditional counseling. BetterHelp sessions can be accomplished via telephone, messaging, chat, video conferencing, and even text. It can’t get much more convenient than that. No commute, the comfort of your own home, and less cost involved when compared to face-to-face sessions – all make online counseling accessible. Read below for some reviews of BetterHelp counselors, from
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