BetterHelp's Response to the Recent FTC Settlement
We are deeply committed to the privacy of our members and we value the trust people put in us by using our services. Our technology, policies, and procedures are designed to protect and secure our members' information so it is not used or shared without their approval and consent.
BetterHelp and the FTC have reached a settlement in regard to BetterHelp's advertising practices that were in effect between 2017 to 2020. The FTC alleged we used limited, encrypted information to optimize the effectiveness of our advertising campaigns so we could deliver more relevant ads and reach people who may be interested in our services. This industry-standard practice is routinely used by some of the largest health providers, health systems, and healthcare brands. Nonetheless, we understand the FTC's desire to set new precedents around consumer marketing, and we are happy to settle this matter with the agency. This settlement, which is no admission of wrongdoing, allows us to continue to focus on our mission to help millions of people around the world get access to quality therapy.
To clarify, we do not share and have never shared with advertisers, publishers, social media platforms, or any other similar third parties, private information such as members' names or clinical data from therapy sessions. In addition, we do not receive and have never received any payment from any third party for any kind of information about any of our members.
As part of our ongoing investment in privacy, betterhelp.com has recently been certified by HITRUST. This certification is the industry-recognized gold standard for providing the highest level of information protection and compliance assurance because of the comprehensiveness of control requirements, depth of quality review, and consistency of oversight. In cooperation with the FTC, we will continue to make industry-leading investments in safeguarding the privacy of our members.