What Sensory Memory Is And Why It’s Important

By Michael Puskar|Updated April 11, 2022
CheckedMedically Reviewed By Aaron Horn, LMFT

When most people think of sensory memory, they think about all of the memories they have of certain smells, tastes, or sights. However, scientifically, this is not what quantifies sensory memory; instead, sensory is the first type of memory used by the brain to form new short-term and long-term memories. It is also sometimes called working memory.

Sensory memory’s psychological definition is this: ultra-short-term memory, which literally lasts only a few seconds (or even less than a few seconds). When you encounter something with one of the five senses (i.e., taste, touch, smell, sight, or hearing), your brain creates a flash of sensory memory. For a very brief time, you can remember what it is that you experienced with your senses. Your brain then decides whether to store this information for future use in short-term memory or to discard it.

Everyone has a sensory memory. However, there are cases where things can go wrong with it, such as in disorders like schizophrenia and Alzheimer's. While these are extremely unfortunate circumstances, if they are tested early enough, there may be ways to help prevent or slow down the deterioration of sensory memory. The ability to slow down the loss of sensory memory—or the loss of its functions—depends on the condition in question, and the severity of its symptoms.

Have You Been Wondering What Sensory Memory Is?

Common Characteristics Of Sensory Memory

As there are five senses, there are five types of sensory memory. However, all forms of sensory memory have some common characteristics. These characteristics remain true regardless of which sense is being used, or whichever part of the brain is processing the memory. First, sensory memory does not require your attention. It is completely automatic. Your brain takes in the information provided through the use of the senses and processes it without you having to think about it or do anything consciously.

Second, sensory memory is only stored in the part of the brain associated with the sense that provided the information. For example, sensory memory created from auditory stimuli will only be processed or stored by the part of the brain that relates to hearing.

Third, sensory memory is exceptionally detailed. Even though it only lasts a short time, it is extremely sharp in your mind during that brief period. For example, if you look at an object and quickly close your eyes, the sensory memory of the object will likely be so clear, that you will feel as though you still have your eyes open.

Finally, sensory memory is extremely brief and is continuously replaced by new sensory memories as stimuli taken in by the senses continues or increases. Once sensory memory is gone, there is no way to recover it. Unless the brain relegates the information to short-term memory, all sensory memories are lost very quickly.

Types Of Sensory Memory

Just as there are five senses, there are five types of sensory memory. Each is distinct and works independently of the others. Although there are five types of sensory memory, only three have been meticulously studied by researchers. These three types of sensory memory include:

  • Iconic Memory

Iconic memory refers to memories created through vision or sight. When you see an object, close your eyes, and still see it in your mind's eye for a very brief period, your brain is using iconic memory. Sights are taken in through the photoreceptor cells in the eyes, then transmitted to the occipital lobe of the brain, where the sensory memory is briefly stored and evaluated.

  • Echoic Memory

Echoic memory is also known as auditory memory. It is the sensory memory for auditory input and stimuli. When you are listening to someone speak in the background and they stop talking, but you still note the tone or pitch of their voice, this is auditory memory at work. Auditory stimuli are picked up by the hair cells in the ears and transmitted to the temporal lobe of the brain, where the auditory memory is stored—often for less than a second.

  • Haptic Memory

Haptic memory is related to touch. This type of sensory memory is about everything that we feel throughout our bodies. Anytime you make contact with something, the memory of that touch remains for a split second. This is haptic memory at work. The body is covered in receptors, which relay information to the spinal cord, which then transmits incoming information to the post central gyrus of the parietal lobe of the brain.

The Role Of Sensory Memory

Sensory memory, although extremely brief, plays a vital role in your overall memory processes. Without sensory memory, new short-term and long-term memories cannot be formed. As you take in sights, sounds, smells, tastes, and feelings, your brain makes a snap decision as to whether to relegate that information to the short-term memory or discard it. Once it is let go, it is lost forever. Once an individual’s sensory memory sends messages to their short-term memory system, repetition, or relative importance of the information may or may not relegate it to long-term memory. Once in long-term memory, the information can be recalled at any time, or until such time as the long-term memory fails.

Sensory memory also has an important role in survival instincts. Even though it only lasts for a short time, sensory memory can save you, if the proper processes are utilized. Because the senses are constantly at work, new sensory memories are being formed before the old ones have dissipated. This is why, if something moves almost imperceptibly, you will notice it right away. Your iconic memory is telling you that the object or threat that you are looking at has moved.

Sensory Memory Examples

There are many examples of sensory memory, as the senses are constantly at work, feeding our brains information. When you are typing on your keyboard and feel that tingle in your finger pad as your finger leaves the key, this is sensory memory. You are remembering the feel of the key even though you are no longer touching it. It only lasts for a moment, but it is there, nonetheless.

Iconic Memory

The most common example of iconic memory is when you look at an object and close your eyes and still see the object (albeit very briefly). For example, if you look at a bright light bulb and close your eyes, you will still see it for a split second before it goes away. If you were asking someone about a book and they flashed you the cover for a brief moment, your mind would remember that cover for a very short period of time before relaying it for future retrieval to the short-term memory. 

Echoic Memory

The example of echoic memory that is easiest to consider is the pitch of a voice. If someone suddenly screeches in a high pitch, then goes silent, your mind remembers that pitch for a brief moment before discarding it. This is why you may cringe for a split second after the screech has already ended. When you hear someone say something important, the auditory memory holds on to it for a split second before relaying it to your short-term memory for storage. 

Haptic Memory

A good example of haptic memory is pushing a button or running your finger over a zipper. For a split second, after your finger leaves the object, your mind will remember the feeling the stimuli elicited. If you are really paying attention, you may notice it as a slight tingle in the pad of your finger. When you touch something hot—such as a stove—as a young child, haptic memory recalls the pain for a moment before moving that information to short-term memory, which then relays it to long-term memory, so that you remember not to touch the stove again.

Mismatch Negativity (MMN)

Mismatch negativity, or MMN, is the earliest brain response measurable physiologically with regard to auditory or visual stimuli. You don't have to be paying attention to what you are hearing or seeing in order for MMN to function. Essentially, your senses are creating new sensory memories constantly, so even though the sensory memory only lasts for a moment, it allows for comparison. Mismatch negativity is the measure of the brain that recognizes that something has changed. George Sperling pioneered the study of sensory memory, and played a key role in developing a greater understanding of sensory memory, and how it relates to MMN.

Have You Been Wondering What Sensory Memory Is?

Sensory Memory Disorders

Mismatch negativity plays a large role in diagnosing certain disorders. When MMN is low or not present, it can mean that there are problems with an individual’s sensory memory. There are several mental health or memory disorders that can affect sensory memory; however, the following two medical conditions are the most common: schizophrenia and Alzheimer’s Disease.

Schizophrenia and Auditory Sensory Memory

In an extensive study done by a group of psychiatrists, it was discovered that a decrease in the function of sensory memory is associated with schizophrenia. In the study, several groups of people were studied in their responses to auditory stimuli, particularly measuring mismatch negativity. There were a group of schizophrenic patients on medications, a group not on medications, a group of Bipolar Affective Disorder patients, and a group of healthy adults.

The study found that in all of the schizophrenic patients, MMN was drastically lowered. This could provide insight as to why these patients have increased negative symptoms; in fact, the study noted that negative symptoms of the disorder were exacerbated by the low MMN, whereas positive ones did not seem to be affected.

Alzheimer's and Auditory Sensory Memory

Another study done by neuroscience researchers studied the effects of auditory stimuli in Alzheimer's patients. They found that mismatch negativity was severely decreased as the patients' condition deteriorated. This could be one reason why Alzheimer's patients have trouble forming new memories: new memories cannot be created if sensory memory is not functioning properly.

Seeking Help

If you or a loved one are having difficulty making new memories, you may have a medical disorder that is affecting your sensory memory. There are many tests that can be done to test sensory memory and mismatch negativity. If you suspect that you are having memory problems, seek out professional help to get tested. If the tests come back showing you are having low MMN and sensory memory issues, further tests can determine the cause, so that you can get treatment. While sensory memory issues can be a sign of a serious problem that requires medical attention, people can still benefit from the assistance of a counselor or therapist who can help keep people and their senses engaged.

Studies have shown that online cognitive therapy can help those who have experienced memory impairment. In one report, researchers found that online cognitive treatments were effective in bolstering memory through the utilization of a messaging service. Another study found that online cognitive training (CT) can be beneficial when improving the short-term memory of those experiencing cognitive impairment. These findings are in line with an increasingly large amount of research pointing to online therapy as a valuable component of treatment for a wide range of cognitive impairments, such as memory loss arising out of schizophrenia, Alzheimer’s Disease, or other mental health disorders. 

With online therapy through BetterHelp, you’ll have access to licensed therapists from around (and outside) the US, so you’ll have a better chance of matching with someone who knows how to help you with your exact symptoms or concerns. And with BetterHelp’s messaging system—unlike with traditional therapy—you’ll have a record of your conversations about treatment that you can refer back to whenever you want. The qualified professionals at BetterHelp have guided thousands of people on the journey to better mental health. Read below for reviews of counselors, from those who have sought help in the past.

Counselor Reviews

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Conclusion

Although sensory memory is something that you likely don't notice and can't ever truly recall, like your ordinary memories, hopefully, by reading this article, you've learned just how essential this type of memory is. Even if you only see, hear, and touch something for a brief moment, take a moment to be thankful for sensory memory, because it is doing a lot behind the scenes. Without a well-functioning sensory memory, you wouldn't be able to form the memories you hold dear, converse with friends, or even properly memorize important information. With the right tools, you can sharpen your sensory memory and make your present experiences more fulfilling and memorable. Take the first step today.

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