Do Opposites Attract? Here’s What Science Says

By: Joanna Smykowski

Updated September 18, 2020

Medically Reviewed By: Sonya Bruner

What Does "Opposites Attract" Mean For My Relationship?
Ask A Licensed Relationship Counselor Now.


Opposites attract, well they do if you're dealing with magnets. With people and relationships, it gets complicated. This age-old saying "opposites attract" dates back to at least the 1800s and is translated into many different languages, shared in many cultures. But so is the adage, "birds of a feather flock together." The theory has been studied for years, and modern science continues the exploration, aiming to pinpoint which saying is true when it comes to human interaction.

As children, we watched the beautiful Belle fall in love with the hideous Beast. We gushed as the poor and uneducated Cinderella was swept off her feet by the rich and handsome prince. Then we cheered on Ariel the mermaid as she searched for ways to get rid of her fins and marry her Prince Eric. Lucy and Ricky, Bella and Edward, television constantly with images of people who are so wrong for each other that they're perfect.

Are people with opposite personalities, beliefs, and physical traits are drawn together like opposite poles of a magnet? Why do opposites attract? Do opposites attract at all? We've waded through the research to answer this question once and for all. The results? They might surprise you!

Although over 80% of people believe opposites attract (dang it Disney), it's not necessarily true. In fact, it's not 'opposites' that draw us to our romantic partners but certain personality traits, similarities, and even biological cues.

Personality Pairings

In the 1950s, a sociologist by the name of Robert Francis Winch led a study on mate selection to answer the question, "Do opposites attract?" During his investigation, Winch interviewed married couples and examined their relationships as well as their personalities and needs.

Based on his research findings, Winch argued that to make a marriage work, aspects of one's personality, especially socially related traits like aggressiveness and assertiveness should complement each other. For example, a husband who is very outgoing would be better served by a wife who is more introverted. Winch's research suggested that it's not that opposites attract but those that are complementary.

Later research on complementary personalities is a mixed bag. A few studies parroted Winch's findings, but most studies, in a pool of over 300, found that the opposites attract theory just isn't accurate. People are pulled to those who they share similarities with in one way or another. Still, Winch may have been on to something with his complementary notions since some later research does suggest that partners prefer their spouses to express certain personality traits that they may not exhibit.

For example, a 2007 study by Markey & Markey found that husbands who are aloof or standoffish are less satisfied with their marriages when their wives were also cold. These men preferred their partners to be warm on the affiliation scale. Wives who were on the "colder" end of the affiliation scale also prefer warm partners. In this way, opposites do appeal to one another. But do opposites attract in all areas of personality?

Surprisingly, the findings weren't the same for dominance/submission. The Markeys' results indicated that submissive wives were happiest when they had husbands were also submissive. This pattern continued through the rest of the research. Outgoing partners prefer outgoing partners, affectionate partners appreciate and desire affection, and so on.

Birds Of A Feather

So, to answer the question, "Do opposites attract?", Not really. Similarities in age, intelligence, religion, and education level are the blocks that build the foundation for a healthy relationship. Even couples who differ in race, culture and other significant areas will have things in common on a deeper level. Remember the 313 studies we mentioned earlier? A majority of them found that birds of a feather do flock together.


A 2013 study by Eharmony mirrored these findings. An investigation of the matchmaking site's matching system results showed that even when opposites are initially attracted, it is similarities that make for a long-term relationship.

As psychologist Dr. LeslieBeth Wish puts it, the formula for a healthy/happy couple is "common values and ethics." This is not necessarily the case with personality. Which brings us to another interesting finding: there are certain personality traits that people are attracted to regardless of their personality types or even physical beauty.

Kindness Is A Magnet

I'm sure you've heard the saying that "nice guys finish last," but according to science, this isn't always accurate.

A 2014 study conducted at the Huazhong University in China found that having a positive attitude (being honest, kind) increased the attractiveness of one's face. During the study, a group of men was split into groups and shown women's faces with no descriptors. Another group was shown the same faces but also told about their personality (i.e., kind, shallow, etc.)

The findings indicated that the standards of beauty for the second group of men were swayed by the positive descriptors regardless of their personalities. So, it may be that those who are cold or unkind aren't drawn to nice partners because they are opposite but because we as humans are attracted to kindness.

A 2010 study had similar results with body types. During the experiment, men were separated into two separate groups. One group was provided only pictures of female bodies but no other non-identifying information. The second set of men were provided with positive personality information for some of the photos they viewed and negative for others.

The first group presented a very narrow view of which body types were considered attractive. The second group's perception was broadened by the information of who was kind and who wasn't, leading them to identify a greater variety of body types as appealing.

But more than personality, there's something else that attracts us to our future spouses and its right under your nose.

Oh,' Pheromone!

So much scientific research focuses on how we choose our partners, but what if we don't "choose" at all, at least not consciously. This could be a whole article in itself since there is so much recent research on the topic of scent attraction.

Think of it this scenario: You're at a bar (or for bookworms, a library) and the hot guy sitting across from you catches your eye. You start chatting and feel instant chemistry. What you don't realize is that invisible forces are at work in unusual places. Before you know it, you're in love at "first smell."

The search for human pheromones has gone on for many years. A pheromone is a chemical secreted in sweat. Scientists have long thought that pheromones played a role in sexual attraction and now there is scientific evidence.

What Does "Opposites Attract" Mean For My Relationship?
Ask A Licensed Relationship Counselor Now.


In one study, women judged men's attractiveness through smelling their t-shirts and in another, men were able to sense a woman's fertility through smell. The participants were attracted to various scents, suggesting that beauty truly is "in the eye of the beholder".

Good Girls And Bad Boys

Even if we accept the researchers' conclusions that opposites don't attract as fact, you may be wondering how all the good girl/bad boy couples in the world fit into the mix. We all know at least one boyfriend and girlfriend, husband, and wife that seem to be opposites. And what about those who date people that are wrong for them over and over again?

These types of relationships are different from the ones that happen organically because usually, at least one of these individuals are wounded in some way. If you look deeper, you will ultimately find someone who questions their worth, has issues with self and doubts that they are loveable in the first place.

Filled with hurt and disappointment, science says that they are making decisions based on "attractions of deprivation." In other words, they have a deep drive to seek out love and approval from our partners, even if they aren't capable of providing. Their fear of abandonment keeps us spell-bound, riding on a merry-go-round of pain. Back and forth they go, in and out of relationships with people that we have nothing in common with but can't seem to let go. In this case, opposites might attract but not for a good reason.

What Does This All Mean?

Scientific mumbo jumbo means nothing if we can't connect it to our lives. So, if opposites don't attract after all, what does that mean for us?

The take away really isn't about what attracts us to our partners but what will help us build the best possible futures. If you find yourself attracted to like-minded people with similar qualities at their core, you're probably on the right track.


On the other hand, if you find yourself in a tug-of-war, constantly drawn to people who are no good for you, deeper issues might be at play. There are ways to break this cycle, and a qualified therapist can help guide you through the process. counselors are available at any time to discuss your specific issues and help you work through your problems.

Previous Article

Defining Closure Psychology

Next Article

How To Handle Challenges In Age Gap Relationships
For Additional Help & Support With Your Concerns
Speak with a Licensed Counselor Today
The information on this page is not intended to be a substitution for diagnosis, treatment, or informed professional advice. You should not take any action or avoid taking any action without consulting with a qualified mental health professional. For more information, please read our terms of use.